ROLE: Lead UI & UX Designer

SOFTWARE: Photoshop, Illustrator, Sketch

TAGS: Responsive Design, Web Design, Mobile Design, UI/UX, Adverts, Email Campaign

PROBLEM

Nike sought to break into the highly competitive skateboard market, dominated by veteran brands like Vans, DC, and Globe. However, the company faced significant challenges, including a lack of demographic insights and limited data on their target audience. With only the Nike Newsletter available as a promotional channel, the campaign's objectives were clear: to build brand awareness for the Nike SB line and drive higher conversion rates within the Nike app.

SOLUTION

The solution involved creating a dedicated landing page utilizing existing data, coupled with the development of a marketing and demographic list specifically for the Nike SB campaign to track click-through rates. To drive conversions, a strong CTA was embedded within the landing page, encouraging app downloads and interactions. Additionally, efforts were made to generate traffic across the Nike SB webpages, including brand bios and detailed shoe pages, fostering exploration within the broader Nike ecosystem and enhancing brand awareness. 

RESEARCH: IDEATION & BRAINSTORMING

I create a user journey to see different use cases within the landing page. The landing page contains different modules with different information. I started sketching then transition to low fidelity compositions, with a mobile first experience approach. One primary path within the Nike eNL to connect the user to the splash/landing page that contains 3 different filter systems to gather appropriate insights.

RESPONSIVE DESIGN

I knew this demographic is always on the go. To make this experience work properly, this landing page would be mobilized and responsive. That way we can gain insights in the mobile usage within that demographic.