ROLE: Lead UI & UX Designer

SOFTWARE: Photoshop, Illustrator, Sketch

TAGS: Responsive Design, Web Design, Mobile Design, UI/UX, Adverts, Email Campaign

PROBLEM

• Nike wanted to approach the skateboard market but It was entering a market with veteran skateboard brands such as Vans, DC, Globe etc.

• No insight and data revolving around demographic

• Only one channel to promote Nike SB campaign (Nike Newsletter – Nike subscription list)

• Build awareness within campaign to promote the Nike SB brand

• Build Conversion rate on Nike app 

SOLUTION

• Build a landing page with existing data

• Build an marketing/demographic list dedicated to the Nike SB campaign (click out rate)

• Build conversion rate on Nike app (CTA within landing page)

• Create and build traffic within Nike SB webpages –

  • Bios (brand awareness)

  • Shoe details page (page view increase)

  • Exploration within Nike ecosystem

RESEARCH: IDEATION & BRAINSTORMING

I create a user journey to see different use cases within the landing page. The landing page contains different modules with different information. I started sketching then transition to low fidelity compositions, with a mobile first experience approach. One primary path within the Nike eNL to connect the user to the splash/landing page that contains 3 different filter systems to gather appropriate insights.

RESPONSIVE DESIGN

I knew this demographic is always on the go. To make this experience work properly, this landing page would be mobilized and responsive. That way we can gain insights in the mobile usage within that demographic.