AXS PATIO SESSIONS
OVERVIEW
ROLE: Graphic Designer & Motion Designer
SOFTWARE: Photoshop, Illustrator, InDesign, After Effects, Sketch
TAGS: Art Direction, Print Design, Signage Design, Motion Graphics, Social Media
INTRO
Being part of the UXD AXS team I was responsible for making sure all aspects of the AXS Patio Session were cohesive. This ranged from all printed material to the layout, organization, and feel of the enviromental space. Also, coaching other team members on how to make appropriate choices in order to keep things on-brand.
Also extending the brand beyond the physical and digital space in order to reach and connect with our fan based and target market. I did this by choosing and designing relevant materials that would add value to social omni-channels. AXS exposes and produces content for imminent/new artists at AXS.com. Directly from the AXS studios in Los Angeles to your eyes and ears!
PROBLEM:
To drive traffic and engage users to our social media channels. Channels include facebook livestream, Twitter, Instagram, Snapchat etc.
SOLUTION:
Drove a test run of a ’mini concert’ series within a 6 month timeline. With this timeline, we drove social media followers by 2.6%.
800 to 500K
400 to 5K
